There are a lot of people offering great advice on how to run a professional photography business, so what makes this package different?
Perhaps the main difference is it's written from a background of extensive practical experience. Peter Eastway is not only a highly regarded professional photographer, he has a background in business and accountancy (he is a qualified CPA), and he has years of experience working as a writer and publisher. He knows how to earn a living from photography, many of his accounting clients are successful professional photographers, and he can write and communicate business issues in an easy to understand style.
So when you read the Photo Business handbook, you can feel assured the advice is real, qualified and practical. And it comes with a money-back guarantee, so there is no risk.
The Complete Photo Business Package comprises six publications. Have a read of the contents to understand why this is the information you need to break into professional photography.
So, Do You Really Want To Be A Full-Time Professional Photographer?
Professional Photography Has Two Words
Business = Manners
What Photography Skills Do You Need?
What Photography Equipment Do You Need?
What Business Skills Do You Need?
What Type of Photography Will You Shoot?
Who Are Your Clients Going To Be?
How Will You Find Your First Clients?
How Will Your Clients Find You?
Have You Done A Practice Shoot Yet?
Why Should Someone Hire You?
What Products & Services Will You Offer?
What End Of The Market Do You Want To Work In?
Do You Need A Flash Car And Studio?
Creating A Portfolio With A Difference
What Does Your Portfolio Look Like?
What Will Your Clients See On Your Website?
What Design Will You Use?
What Stationery Do You Need?
Some Sample USPs
Getting You First Portrait
First Commercial Shoot
Charging $200 An Hour Is Different From Earning It
How Much Do You Want To Earn A Year?
How Much Can You Charge?
How Many Jobs Do You Need A Year?
Does It Matter If You Don’t Charge Enough?
Who Owns The Copyright?
How Does Licensing Work?
Insurances For Photographers
Working With Children
Setting Up A Portraiture Business
Portraiture: Equipment Suggestions
Portraiture: Suggested Lighting Techniques
Portraiture: Shoot List
Portraiture: Can You Just Sell Digital Files?
Portraiture: Why Selling Physical Products Is Better
Portraiture: Files For Social Media
Portraiture: Price List
Portraiture: Client Information Pack
Portraiture: Money Back Guarantee?
Portraiture: The Sales Process
Portraiture: Benchmark Prices
Setting Up A Wedding Photography Business
Weddings: Equipment Needs
Weddings: The Shoot List
Weddings: What Are You Selling?
Weddings: Can You Make Money Selling Digital Files?
Weddings: Making Shoot-And-Burn Work
Weddings: Offering More Than Shoot-And-Burn
Weddings: The Price List
Weddings: Booking Your Clients
Weddings: The Paperwork
Setting Up As A Commercial Photographer
Commercial: Quotes and Estimates
Commercial: Terms and Conditions
Commercial: Bits and Pieces
Landscapes: The Big Picture
Landscapes: Marketing Landscape Photographs
Landscapes: What Will You Photograph?
Landscapes: Limited Edition Prints
This is a step-by-step guide that will take you through the process of creating a business plan. You don't need a business plan? Well, a business plan is the difference between successful professional photographers and those who struggle to make a living.
Business planning needn't be scary and this publication is an interactive PDF, meaning you can read the instructions and then fill in the 12 worksheets on your computer. The worksheet templates will also help you calculate important figures such as how much you need to earn, how many jobs you need a week and how much you need to charge. It's an essential part of being in business and this publication makes it really easy.
And just in case you're not sure, we've filled in a business plan to show you what it looks like. No, this isn't a plan that you can just put into practice, but it shows you exactly how to complete the templates in your own business plan.
The Photo Business Handbook package covers all the basics for running a successful photography business. It will give you a strong foundation so when you do other courses or workshops, the photography, marketing and selling skills you learn will work properly.
It doesn't matter how good a photographer you are, being a professional photographer is all about running a business.
You'd easily pay thousands of dollars at workshops or with accountants to obtain this quality of advice, so why is this package so inexpensive?
"The profession of photography has changed dramatically and there are many people entering it for the first time. Unfortunately, most of these new photographers are unaware of what is required to run a successful business, or indeed of the value of the photographs they create.
"With my accounting background, I know what they need to do. I have been giving the same advice to photographers for over 30 years and while the nature of photography has changed completely, the underlying basics of running a business remain the same.
"The more people who understand these basic principles, the better it is for all of us."
All our products come with a 30-day money back guarantee if you're not happy with your purchase for any reason.
NB Please note you must use Adobe Reader or Adobe Acrobat to view the movies embedded in the document. Your computer may 'preview' the file with another application, but usually that application won't play the movies and may not display the publication correctly. Adobe Reader can be downloaded for free from www.adobe.com. If you're still having troubles, please ensure you have the latest version loaded on your computer.
2015 UPDATE: if you're using the latest Acrobat DC or Acrobat Reader DC, you may need to update your computer system to include the new Flash player separately. Adobe will give you an error message and you can simply follow the link to a page. Follow the instructions to install Flash on your Windows (two apps) or Mac (one app).
Please note, that Windows users should download both Active X and Plugin links - there are two things to install to get it working properly!