When looking for a new lens and assuming you want your work to stand out from the crowd, go for something a little bit different.

For instance, instead of opting for a 35mm or 28mm wide-angle lens like most people, go for a 24mm because it’s that much wider and can make your images that much more interesting.

A number of photographers, including Dan O’Day featured later in this magazine, have made the 24mm a de facto standard for their style of photography.

Of course, if you’re looking for a 24mm equivalent lens for the APS-C format, as found on Fujifilm’s X-series cameras, then you’ll need a 16mm lens like the Fujinon XF 16mm f2.8 R WR.

The XF 16mm adopts an inner focusing system driven by a stepping motor for fast and quiet autofocusing.

The metal exterior provides a robust casing and the lens is weathersealed at nine points around the barrel making it weather and dust resistant, and designed to operate in temperatures as low as -10°C.

Fujifilm claims users can shoot confidently in light rain or dusty environments without worrying about the conditions – or their equipment!

The lens features 10 lens elements in eight groups, including two aspherical elements. According to Fujifilm, arrangement of the aspherical lenses suppresses spherical aberrations and field curvature, while maintaining high image quality from the centre of the image to every corner.

The lens weighs just 155 g and is 45.4 mm in length. The aperture and focusing rings feature precise click stops and smooth damping for enhanced operation. The filter size is 49mm.

The XF 16mm f2.8 R WR in black will have an RRP of $749.

For more information visit www.fujifilm.com.au