Is it time to discover something new? Most of my readers have been involved in photography for some time, so possibly some of the names on the speaker list for Fujifilm's Creator Summit are new to us - and that's a good thing. Is it time to see what the younger generations are doing and importantly, how they are distributing their images around the world? 

I think this is what I see as being the most interesting. I'm pretty comfortable about how I take my photographs, but what I see in the program is how I use my photographs. We already create content, but what do we do with it? What can we do with it? How can we leverage our efforts - and this is where I see the Creator Summit as offering something new.

Plus there will be some of the old - a chance to network with real people in real time in a physical universe! I confess to missing the AIPP and photo industry events, so this in itself is a great reason to support Fujifilm's initiative.

Titled ‘Creator Summit: Powered by Fujifilm’, the two-day festival is taking place at Sydney’s iconic Luna Park on 22-23 February and will be headlined by former children’s entertainer and comedian Jimmy Rees OAM and influencer-turned-entrepreneur Brittney Saunders

The keynote sessions will feature personal stories from both talent on how they’ve harnessed the power and possibilities of content creation as well as their meteoric rise as passionate creators – with Rees delving into the role of humour in creating engaging content, whilst Saunders will discuss the role of content in e-commerce and how she built her fashion empire Fayt The Label from the garage up.

The latest announcements add to the already mammoth program of renowned Australian creators and industry leaders, including:

  • Jimmy Rees OAM: Celebrity comedian and content creator

  • Brittney Saunders: Influencer-turned-entrepreneur and owner of fashion brand, Fayt The Label

  • Tom Sharpe: Social media extraordinaire and Australia’s first street-style content creator

  • Dan & Zora Avila, The Travel Shooters: Dynamic travel photographer and videographer duo

  • Taylor Reilly: Founder of Reilly Talent, one of Australia's fastest-growing and leading TikTok influencer management agencies

  • Vueey Le: Culinary creator and food photographer 

  • Leslie Liu: Professional photographer specialising in editorial and fine art photography

  • Laz Smith:  Photographer, filmmaker, and founder of content agency, Coeur Visual

  • Charlie Blevins: Photographer and National Training and Events Specialist in Electronic Imaging and Optical Division at Fujifilm

Brittney Saunders, Influencer-turned-entrepreneur and Founder of Fayt the Label, said:

“Content creation has always had a special place in my heart, not only did it offer me an outlet but it enabled me to creatively and thoughtfully turn a passion into a full-time profession and propel my career and business to what it is today. I am thrilled I now get to share my knowledge and what I've learned over the years with an equally passionate community of creators at the Creator Summit: Powered by Fujifilm”.

Tickets for the ‘Creator Summit: Powered by Fujifilm’ are available for purchase for AUD $49, granting attendees access to Fujifilm keynotes, interactive workshops, and partner hubs taking place throughout Luna Park. It also includes a single-ride pass for the iconic Ferris Wheel and a Fujifilm goody bag filled with giveaways worth over $270.

To view the current event line-up, purchase tickets and stay up to date on the latest event news, please head to: https://fujifilm-houseofphotography.com.au/products/creator-summit.