Fujifilm’s inaugural GFX Challenge Grant Award Program has landed for 2025 and once again the global photography brand is supporting budding content creators across the country to make their dreams a reality.
The annual challenge was launched four years ago and aims to give emerging creative talent the support they need to create world leading photography and videography projects.
Nearly $150,000 AUD in grants is up for grabs this year, with five global recipients each receiving over $15,000 AUD ($10,000 USD), and ten regional winners awarded more than $7,000 AUD ($5,000 USD) each. To help shine a spotlight on their work, all winning projects will be featured in a dedicated exhibition and showcased on fujifilm-x.com.
Previous local entrant and Oceania finalist, Yvette Scott, went on to shoot Fujifilm’s campaign photography for the Fujifilm X-E5 camera launched earlier this month, demonstrating the company’s commitment to fostering local opportunities that arise from the global challenge.
Australian photography enthusiasts can enter the GFX Challenge until 31 August 2025 online via the Fujifilm GFX Challenge 2025 website.
How does it work?
June 30 – August 31, 2025: Entries are open
Entrants can visit the Fujifilm GFX Challenge website for full entry details.
Entry is open to residents of Australia & NZ
Entry is open to both amateur and professional photographers and videographers
September 1 – 19, 2025: 1st round
Applications reviewed by Fujifilm’s applicable Asia Pacific Region Grant Review Team.
By September 26, the selected finalists will be informed via email and Zoom (or equivalent) interviews will be scheduled.
September 29 – October 17, 2025 : 2nd round
Interviews with the selected fifteen finalists will be conducted.
Interviews will be conducted in English and will be thirty minutes long
Fujifilm will try to accommodate requests for interviews to be conducted in another language.
October 20 – November 10, 2025: Final round
Fujifilms’ Global Grant Award judging team will review the submissions from each of the finalists and select five to receive a USD $10,000 Global Grant award. All Global Grant Award Finalists not receiving the Global Grant award (i.e. a total of 10 entrants) will each receive a USD $5,000 Grant Award.
By December 26, 2025: Winners announced
Grant funds are awarded and work on the Grant Award projects begins.
By May 31, 2026: Challenge ends
All projects to be completed and all work to be submitted to Fujifilm.
Prizes
Global Grant Award
Complimentary use of Fujifilm GFX System camera body and two Fujinon GF Lenses for the duration of their project
Mentoring and technical assistance from Fujifilm technicians / product experts
US $10,000 (approx. AUD $15,000) Grant
Regional Grant Award
Complimentary use of Fujifilm GFX System camera body and two Fujinon GF Lenses for the duration of their project
Mentoring and technical assistance from Fujifilm technicians / product experts
US $5,000 (approx. AUD $7,000) Grant
