Cap Carter at HIDDEN. Photograph by Greg Cromie.
Fujifilm Australia recently partnered with Sydney-based artist Cap Carter for a sold-out immersive songwriting event, HIDDEN. This collaboration not only showcased Cap's creative process, but also highlighted the impressive capabilities of Fujifilm's latest cameras and captures the intersection of music and cutting-edge photography.
While Cap might not be the first choice of entertainment for many of our readers, what we found interesting was that the younger generation is appreciating the difference between a tiny sensor on a smart phone and the 'proper' sensors which we use - as found on the Fujifilm GFX100 II and the X-H2S.
Ahead of his international tour, Cap Carter unveiled his creative process, crafting songs in real-time, with the audience playing an integral role in the artistic journey unfolding before them. HIDDEN transcended the conventional boundaries of a typical music event with every strum and every word resonating with the energy of the room.
"The collaboration between Fujifilm and HIDDEN represents a convergence of innovation and creativity," said Shaun Mah, General Manager of the Electronic Imaging & Optical Devices Division at Fujifilm Australia. "Through our cutting-edge cameras, including the GFX 100 II and X-H2S, we captured the essence of this immersive music experience, preserving the magic of live songwriting for all to enjoy."
All content captured during the event is readily accessible for viewing on the official Fujifilm Australia YouTube account. This includes the mesmerising performances, behind-the-scenes glimpses, and captivating moments that unfolded throughout the evening, further showcasing the capabilities of Fujifilm's cameras in delivering unparalleled visual storytelling.